The 7 Rules Bestselling Authors Use To Hook Their Readers

How do best-selling authors hook their readers?  What they do differently…

I read a fascinating article on how to hook readers with your copy, by the Copyblogger I think every blogger and email marketer should read.

The 7 Rules are:

1. The Inciting Incident – getting the story rolling by nailing the readers curiosity and interest

2. The Rule of the First Third – eliminating the dull background in the first third of the first draft

3. Beginning with the End in Mind - hooking readers into reading the entire post or article

4. Uncover the Big Idea – get to the big idea of your post, article or email quickly

5. Embody the Big Idea – with compelling mental images and visual cues

6. Choose the perspective carefully – who can tell this story most effectively?

7. Experiment with how much to leave out – allowing readers to fill in the gaps with their own imagination is powerful.

Read the entire article

Tags: 7 rules, blog copywriting, email copywriting, hook, storytelling, storytelling in marketing
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Tagged as: 7 rules, blog copywriting, email copywriting, hook, storytelling, storytelling in marketing