How to Launch a Product, Website or Company in 2010

by Rick Braddy on February 8, 2010

in Product Launch


The New Rules of Launch

FREE E-BOOK DOWNLOAD (no registration required)

The Internet and Web have changed the rules for how we launch anything new, including products, websites, and companies – even political campaigns – using social media like Twitter and Facebook to create purpose-built launch communities and make more sales.

This 62 page e-book provides strategies, tactics and processes you can put to use in your business to launch successfully and with maximum impact, jump-starting the sales growth engines and making your product Profitable on Day One™.

The Internet and Web have changed the rules for how we launch anything new, including products, websites, and companies – even political campaigns – using social media like Twitter and Facebook to create purpose-built launch communities and make more sales.

The Web and the ubiquitous global communications it enables now interconnect over 1 billion people for the first time in human history. Practitioners who learned based on the old rules have been slow to change and adopt new methods, such as social media and building appropriate communities around their launch process.

This information in this e-book enables everyone who wants to leverage social media and Web 2.0 interactive media for launching a company, product, service, website, political campaign, or just about anything else –  to grasp how to leverage the immense power of the Internet and social media networking to do so.

Download and Read the New Rules of Launch

But be prepared to update the way you think about launches…

Download the New Rules of Launch here.

P.S. Please feel free to post copies of this free e-book document on your blog, website or email it to anyone you believe would benefit from it. This e-book is licensed under the Creative Commons License, as indicated below, which means the content may be used freely for non-commercial purposes, so long as such use is attributed properly according to the license terms.


Inside the New Rules of Launch

How to launch a product, company or
anything else via the Internet

TABLE OF CONTENTS

The New Rules of Launch    4
How to launch a product, company or anything else via the Internet     4
The Old Rules of Launch    5
The New Rules of Launch  6
Why You Need to Learn the New Rules   7
Today, savvy marketers use online networking to reach and influence buyers directly   7
Psychology of Social Product    7
Reaching Mainstream Buyers and Markets Faster    11
Targeted Buyer Language vs. Generic Product Language    14
The 3C’s of Launch    16
It’s the Network   17
Obama Presidency Launch Campaign   17
The Power of Grassroots Movements in Launch Campaigns   18
Network Influence is the Launch    20
Nobody Cares About Your Product   24
Tuning In to What Customers Want   26
Big Idea = Big Launch    28
New Rules of Attention   35
The Magnetic Force of Free    38
Buzz: Experiences Shared via Word‐of‐Mouth Storytelling    41
The Launch Community   43
Launch Partnering in Powers of 10    44
New Rules of Launch: Introducing Launch 3.0    46
Launch 3.0 Process    49
Canvassing ‐ Building the Launch List and Community    53
The Launch 3.0 Sales Process    60

LICENSE DETAILS:

Creative Commons License
New Rules of Launch by Rick Braddy / ConXentric is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
Based on a work at www.winningware.com.
Permissions beyond the scope of this license may be available at http://www.winningware.com/contact.php

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