Product Launch Manager Interview with Jeffrey Pezzella

Product Launch Manager Group blog owner and product launch manager Jeffrey Pezzella interviewed me yesterday.  Jeffrey asked a lot of good questions and it ended up being a content-packed interview that lasted almost a hour.

Download the MP3

(this is a 36MB file, so it takes a little time to download and buffer up, so please be patient)

We ended up talking about all kinds of things related to product launches, including corporate style launches vs. online launches, the importance of relationships, the “numbers game” that goes into planning for revenue success and a lot more.

I also discussed WinningWare QuickLaunch briefly, why we developed it and what’s coming next.

Learn more about WinningWare QuickLaunch

• The New Rules of Launch (1)
• The 3C’s of Product Launch (0)
• Step-by-step Launch Plan for Web Sites (0)
• Product Launch Automation Software with Free Trial Available (0)
• Product Launch 3.0 Sales Process (0)
• New product launch process and methodology (2)
• How to Launch a Product using Social Networks (0)
• The all-important Launch Blog – Some tips for your success (2)
• Psychology of Social Product Launches – Part 2, Proof (0)
• Psychology of Social Product Launches – Part 1, Social Proof (1)

Tagged as: Product Launch, product launch process, product launch software, product launch strategy, relationship development, winningware quicklaunch