Psychology of Social Product Launches – Part 2, Proof

January 28, 2010

In Part 1 of the three part series on the Psychology of Social Product Launches we discussed the first key element: Social Proof.  In this post, let’s examine the next key element: Proof.
Proof consists of evidence that can be used to demonstrate the truth about something.  This evidence convinces someone about what is true and what is [...]

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Our 2010 Plans at WinningWare.com

January 27, 2010

I hope your 2010 is off to a great start.  Like most everyone, we have been busy refining our 2010 plans, which I would like to share with you.
We have shifted the majority of our emphasis to launch-related tools and services for 2010, as it is clear that launching new products and services is more [...]

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Psychology of Social Product Launches – Part 1, Social Proof

January 26, 2010

Effective marketers realize their goal is to both understand and influence human behavior in order to achieve business objectives.  There are many ways to influence human behavior. For the purposes of a launch, let’s to concentrate on just three for now:

Social Proof
Proof
Stories

In this first in a three-part series on social product launches, let’s have a [...]

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New Rules of Attention: Customers Are Now In Charge

January 21, 2010

Under the old rules, marketers use shouting and interruption techniques to reach buyers and get their attention, and it just doesn’t work well anymore.  The outbound marketing techniques that worked so well in the 1980’s and 1990’s don’t work anymore because people have ways to filter the advertising out.
Buyers now use caller ID, Tivo, email [...]

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How to Launch a Product using Social Networks

January 19, 2010

Launching products has evolved in recent years, with the advent of social networking, Web 2.0 and modern Internet Marketing techniques.  Those who have learned to tap into these powerful online launch methodologies are enjoying higher profits and greater success.
To learn the latest product launch technology, you will find numerous articles about how to launch a [...]

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10 Steps to Take Before Your Product Launch

January 16, 2010

The effectiveness of a product launch is determined by the steps taken before launch day arrives.  The more time invested in planning and preparation, the smoother the launch will go and the more impressive the results will be.
Here are 10 important product launch checklist items to consider in preparation for your launch.
1. Survey your audience [...]

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What I Learned from my Top 10 Biggest Failures

January 14, 2010

Today’s blog post is going to be a bit different than most.  Instead of talking about what it takes to be successful, I’m going to explore the biggest failures I’ve experienced, along with lessons learned.  It’s actually common to fail more than succeed, particularly when doing something new for the first time…
Unfortunately, our society doesn’t [...]

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7 Uncomfortable Conversations that Lead to Success

January 8, 2010

I recently began re-reading the latest, updated “4-Hour Workweek” e-book on Kindle for PC. I love reading books this way.  One of the things that stuck with me is Timothy Ferris’ assertion that “the more uncomfortable conversations you are willing to have, the more successful you will become”.
Here are seven uncomfortable conversation circumstances that will [...]

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Product Launch 3.0 Sales Process

January 7, 2010

The objective of any launch is to successfully introduce the product, company, website or whatever you’re selling – then make the sale!
The Launch 3.0 sales process includes development of a “purpose-built” launch community and list of interested launch participants. This launch process significantly increases early sales success, revenue and effectiveness of the launch.
The following [...]

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Social Media for Business Is CRAP. Really?

January 4, 2010

I ran across a very interesting post on LinkedIn this past weekend entitled “Social Media for Business is CRAP“. At the time of this writing, there are 1,256 comments, so clearly this post struck a nerve.  Here’s the original post, plus a few excerpts of the comments below representing several points of view…
What do you [...]

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